Jayda Wayda, born Jayda Cheaves, is an American entrepreneur, influencer, author, and digital personality who has shaped fashion and lifestyle trends across social media. She built her public identity through consistent online content, personal style influence, and business ventures in the hair, beauty, and apparel industries. Today, she is recognised as one of the prominent young entrepreneurs who effectively transformed social media influence into brand ownership.
Quick Profile Overview
| Detail | Information |
|---|---|
| Full Name | Jayda Cheaves |
| Also Known As | Jayda Wayda’s, Amour Jayda, Jayda Ayanna |
| Birth Date | September 25, 1997 |
| Age (2025) | 27 (turns 28 in September 2025) |
| Birthplace | Savannah, Georgia, USA |
| Height | 5 ft 1 in (154 cm) |
| Nationality | American |
| Profession | Entrepreneur, Influencer, Model, YouTuber |
| Child | One son, Loyal Armani (born 2019) |
| Estimated Net Worth (2025) | Commonly estimated in the multi-million range (not publicly verified) |
What Was Jayda Wayda’s Early Life Like Growing Up?
Jayda grew up in Savannah, Georgia, in a supportive family alongside her siblings, including her sister, Ameerah, and brother, Len. She attended Windsor Forest High School, where she developed an early interest in styling and entrepreneurship. Rather than pursuing a traditional college path, Jayda chose to focus on building her online presence and learning business strategy through real-world experience, digital marketing, and mentorship.
Rise to Fame and Social Influence
Jayda began sharing lifestyle, beauty, and fashion content on Instagram and Twitter during her teenage years. Her confident presentation, relatable tone, and consistency helped her grow a strong follower base. Around the age of 16, she began selling clothing and hair products online, enabling her to convert social media visibility directly into business momentum. While her past relationship with rapper Lil Baby brought additional public attention, her branding, product direction, and business decisions are what established her long-term entrepreneurial position.
Business Ventures and Career Growth
Hair and Beauty Entrepreneurship
Jayda launched her hair extension line during the early stages of her career. Through direct-to-consumer sales and strategic social media promotion, she achieved high product visibility and strong demand. She has shared in interviews that her hair business generated multi-million-dollar revenue during its early years.
Waydamin (Apparel Label)
Jayda later introduced her clothing brand, Waydamin, which gained viral traction because of:
- Limited-drop releases (creating exclusivity and hype)
- Jayda’s personal styling influence
- Strong community engagement and repeat customer support
The brand consistently releases seasonal and limited collections that sell out quickly.
Beauty Line & Product Expansion
Jayda has also expanded into the beauty market with curated products such as lip kits and personal care items. Her approach focuses on branding, relatable content, and lifestyle messaging, rather than mass advertisement.
Brand Collaborations
Jayda regularly collaborates with well-known companies in the fashion, beauty, and lifestyle sectors. Past collaborations include well-recognized names in influencer-centered marketing, modeling campaigns, and promotional partnerships.
What Is Jayda Wayda’s Estimated Net Worth in 2025?
Public net-worth figures vary because Jayda runs multiple private LLCs and product lines. Most industry estimates place Jayda Wayda’s net worth in the multi-million-dollar range, driven by:
- Clothing brand revenue (Waydamin)
- Beauty and hair product sales
- Influencer brand partnerships and modeling campaigns
- YouTube and content-related monetization
While exact financial details are not publicly disclosed, Jayda’s business success is evident through consistent product launches, brand expansion, and sustained social influence.
Social Media Presence (Approximate 2025)
| Platform | Followers | Content Type |
| ~8.7M–9M | Fashion, lifestyle, beauty inspiration | |
| TikTok | Several million+ (varies by account) | Short-form beauty, style, lifestyle |
| YouTube | ~394K subscribers | Vlogs, routines, family content, business insights |
| X (Twitter) | Smaller presence | Commentary and brand messaging |
How Has Becoming a Mother Shaped Jayda Wayda’s Outlook?
Jayda shares a son, Loyal Armani, with artist Lil Baby. Although they are no longer romantically together, they co-parent respectfully and maintain a positive relationship centered on their family.
Her content often showcases:
- Personal growth
- Motherhood balance
- Fitness and wellness routines
- Travel and lifestyle experiences
Jayda emphasizes self-reliance, financial literacy, and personal confidence, resonating especially with young women pursuing entrepreneurship.
Frequently Asked Questions
How did Jayda Wayda first become successful?
Jayda began selling hair extensions and clothing online during her teenage years. Her social media presence helped her promote products directly to her audience, turning her early online sales into a profitable business that led to larger brand ventures.
What is Jayda Wayda’s primary source of income?
Her income primarily comes from her apparel brand, Waydamin, as well as sales of beauty and hair products, brand collaborations, sponsored content, and YouTube monetization. These combined revenue streams support her multi-million-dollar business presence across fashion and beauty markets.
What makes Jayda Wayda influential in digital culture?
Jayda’s influence comes from authentic lifestyle content, fashion-forward visuals, and consistent communication with her audience. Her relatable approach, business transparency, and entrepreneurial success inspire young women who want to build brands rooted in personality and style.
How involved is Jayda in her business operations?
Jayda is actively involved in product development, branding decisions, marketing rollouts, and social media strategy. She ensures each product aligns with her personal image and audience expectations, reinforcing trust and loyalty among customers.
Is Jayda Wayda still connected to the music industry through Lil Baby?
Jayda and Lil Baby maintain a respectful co-parenting relationship focused on their son. While they are no longer romantically together, Jayda’s public identity and business achievements stand independently of their past relationship.
What type of content does Jayda post on YouTube?
Her YouTube channel includes vlogs, daily routines, beauty tips, travel recaps, behind-the-scenes business updates, and family-focused content. Her videos often highlight personal growth, lifestyle balance, and entrepreneurship insights for young viewers.
What is the meaning behind the Waydamin brand name?
“Waydamin” aligns with Jayda’s personal style and catchphrases that are commonly seen in her online persona. The brand emphasizes confidence, originality, and bold fashion expression while leveraging drop-style releases to maintain high demand and exclusivity.
What lessons do young entrepreneurs learn from Jayda Wayda?
Her journey highlights the value of authenticity, consistency, personal branding, and understanding your audience. She demonstrates that social media influence becomes powerful when combined with strategic business moves, a strong brand identity, and ongoing skill development.
Conclusion
Jayda Wayda’s journey reflects how personal branding, consistency, and strategic business decisions can transform online influence into successful entrepreneurship. From early online sales to leading fashion and lifestyle brands, she continues to shape digital culture while inspiring many young creators to build their own paths.
